Investor Presentaiton
Coloplast has strong market positions in Europe and great
commercial potential outside Europe
Europe
Other developed
Emerging
Ostomy
Care
Continence
Care
Voice & Respiratory
Care (Laryngectomy)
Interventional
Urology
Wound Care
(Adv. Dressings)*
Addressable
market
Size in DKK
Growth in %*
20-21bn
4-5%
15-16bn
5-6%
1-1.5bn
8-10%
13-14bn
3-5%
24-26bn
2-4%
Coloplast total
35-40%
40 - 45%
market share
-85%
Coloplast
40-50%
regional market
15-25%
45-55%
25-35%
shares
45-55%
40 - 50%
Hollister
Key
competitors
convatec
-forever caring-
15 - 20%
5-10%
Wellspect
HEALTHCARE
BARD
Hollister
80-90%
80-90%
95 - 100%
FAHL
INHEALTH
20-25%
15-20%
5-10%
•
•
Penetrate "white-space"
Reimbursement in new
geographies
Compliant usage
Key drivers
and limiters
21
Ageing population
• Increasing access to
healthcare
Health care reforms
• Re-use of products
outside Europe
•
IC penetration potential
•
•
Ageing population
Up-selling
Health care reforms
Commoditization
*The Wound Care market above only includes the Advanced Dressings market, where Coloplast is present today. With the acquisition of Kerecis,
Coloplast enters the Biologics wound care segment, with an estimated market size of around DKK 15 billion and a high-single digit growth rate
• New portfolio Provox Life™
Boston
Scientific
Advancing science for life"
COOK
MEDICAL
дад
BD
Ageing, obesity
• Under penetration
• Cost consciousness
Clinical requirements
• Less invasive/office
procedures
5-10%
0-5%
5-10%
convatec
-forever caring-
smith&nephew
3M
Mölnlycke
• Ageing, obesity, diabetes
•New technologies
•
•
Healthcare reforms
Competition
• Community treatment
ColoplastView entire presentation