Investor Day Presentation
INVESTOR DAY - H
hachette
LIVRE
PRESENTATION
DIGITAL IN TRADE CREATES ADDITIONAL MARKET
OPPORTUNITIES
Hachette Livre aims at reaching new readers by selling its ebooks worldwide:
-
The digital sales network of the group is being extended to new territories
Lagardère
PUBLISHING
Worldwide ebook distribution can allow the group to meet demand of new pools of readers (for
example expatriates, French-speaking readers abroad...)
Enriched contents, which are progressing, attract a new kind of readers won over by
interactivity
Boundaries between enriched books/applications and other media (gaming, animation...) are
increasingly blurred: digital books therefore compete with these multimedia activities
Young readers, who are not core readers but have increasing digital habits, will be attracted by
these contents
Device penetration will continue to increase and develop the digital market:
-
Digital will continue to grow in Hachette Livre's core markets
Emerging countries (Asia, Africa...) experiencing strong device penetration will offer new market
opportunities in the mid-term
Therefore, digital increases the Trade book market size and Hachette Livre is fully
prepared to take advantage of these new market opportunities
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