Investor Day Presentation slide image

Investor Day Presentation

INVESTOR DAY - H hachette LIVRE PRESENTATION DIGITAL IN TRADE CREATES ADDITIONAL MARKET OPPORTUNITIES Hachette Livre aims at reaching new readers by selling its ebooks worldwide: - The digital sales network of the group is being extended to new territories Lagardère PUBLISHING Worldwide ebook distribution can allow the group to meet demand of new pools of readers (for example expatriates, French-speaking readers abroad...) Enriched contents, which are progressing, attract a new kind of readers won over by interactivity Boundaries between enriched books/applications and other media (gaming, animation...) are increasingly blurred: digital books therefore compete with these multimedia activities Young readers, who are not core readers but have increasing digital habits, will be attracted by these contents Device penetration will continue to increase and develop the digital market: - Digital will continue to grow in Hachette Livre's core markets Emerging countries (Asia, Africa...) experiencing strong device penetration will offer new market opportunities in the mid-term Therefore, digital increases the Trade book market size and Hachette Livre is fully prepared to take advantage of these new market opportunities 32
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