GB Auto Corporate Growth and Expansion Strategy
AUTO
We promised... and we delivered
Expand After-Sales Capacity
Opened new service center in Hurghada (Industrial Zone) with capacity of 22 working bays
in October 2010
ā A total of 6 more after-sales service centers currently under construction across Egypt
Deepen Management Team and
Institutionalization
Currently implementing new business processes resulting from institutionalization plan
Created an organization structure that will support the business for years to come
Restructured senior management to include C-Suite and Business Directors
Recruitment efforts include an Excellence Program to attract high caliber graduates
Pursue New Representations
Resumed exclusive representation of Mazda
Obtained rights to import and distribute Yokohama-brand tires
Harness Consumer Credit Growth
Formed Mashroey, a microfinance venture extending credit to purchasers of 3-wheelers
Explore New Sources of Financing
Target 25% of the National Taxi
Replacement Program
In 2009, GB Auto refined its financing mix by working with international institutions
In March 2010, issued EGP 1 billion public bond
Recorded 37.6% market share in the first phase of the taxi replacement program
Recorded 64.0% market share at start of second phase of the taxi replacement program
Penetrate New Markets
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GB Auto
Formed GK-Auto, a JV with exclusive distributorship rights for Hyundai products in IraqView entire presentation