Effective Investment Promotion Strategy

IMPORTANT CONSIDERATIONS/STEPS IN IMAGE BUILDING Define who is in charge (IPA) ■ Define your target audience ■ Define the message and marketing theme ■ Set goals, targets, priorities and KPIs Develop a strategy ■ Coordinate with stakeholders and target audience ■ Communicate well using tailored language Be truthful ■ Have a clear time schedule and budget UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

View entire presentation