BLOCK Investment & Profitability Ecosystem Overview

BLOCK CASH APP ECOSYSTEM CASH APP $10 acquisition cost is a fraction of industry benchmarks Cash App's acquisition cost vs. industry $10 Cash App Source: Internal Cash App data, Unifimoney article: "A No CAC Bank?", and competitor transcripts. $30 - $50 $300 - $600 Neobanks Retail Banks 35

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