Pilulka's Market Expansion and Innovation
4.1
OVERVIEW OF PILULKA ACTIVITIES
Czech Republic
#1 online pharmacy in home delivery
2013
year of
foundation
Number of
unique online customers
0.6m
(2020)
0.9m
(2023 est.)
}
Consolidated
revenues
CZK 1.8bn
(2020)
CZK 2.6bn
(2023 est.)
Since its foundation in 2013, Pilulka has emerged as the leading online
pharmacy in Central Europe (online segment) and the operator of a network of
franchise and selected brick-and-mortar pharmacies in the Czech Republic (offline
segment). Pilulka operates in the Czech Republic, Slovakia and Romania, and
also entered the Austrian and Hungarian markets in 2022
At the end of 2022, the Company operated 23 own pharmacies and another 84
franchise pharmacies in the Czech Republic
The Austrian and Hungarian markets are served through a hybrid model from
the newly opened warehouse in Olomouc and a warehouse in Bratislava. In the
highly regulated pharmacy market, this is a very complex model, requiring a
sophisticated logistical, technical, consumer and operational solution
In 2022, several significant changes were implemented in the Romanian
branch the new management optimized the portfolio mix, processes and cost
side of the business
-
The Company is also further developing its e-health activities within the Plus
Care project and the start-up accelerator Pilulka Lab
Note: The presented financial data are based on the Company's management accounting
online
offline
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lepší život
Slovakia
One of the largest networks of
brick-and-mortar pharmacies
#1 online pharmacy in home delivery
Austria
Hungary
Romania
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lepší život
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o viață mai bună
élj egészségesen
gesund leben
Forecasted revenues (CZK billion)
2.7
0.9
1.9
0.6
0.2
0.1
0.05
0.3
0.05
0.3
2023
2026
2023 2026
2023 2026 2023 2026
2023 2026
Pharmacy market size (total spending on medicines)
CZK 88bn
Statista, 2020
CZK 38bn
Statista, 2020
CZK 86bn
International Trade
Administration, 2021
CZK 44bn
Statista, 2021
CZK 181bn
International Trade
Administration, 2021
9
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