WPP Investor Day Presentation Deck

The capabilities that brands need to succeed are complex Unifying audience activation and margin improvement teams across channels for truly integrated consumer journeys MARKETING DECISIONING DATA G Display Advertising CAMPAIGN MANAGEMENT A/B TESTING WALLED GARDENS (LinkedIn/Twitter/Google) NEXT BEST ACTION OFFERS Q Search OPTIMIZATION ADVERTISING WUNDERMAN THOMPSON Commerce AUDIENCE MANAGEMENT 1st PARTY 2ND 3rd PARTY PERSONALIZATION LEAD MANAGEMENT MVT RECOMMEND -ATIONS Email ONBOARDING SERVICE PROVIDER CONTENT & CAMPAIGNS DCO M MODELING BRAND Brand.com LIFETIME VALUE CUSTOMER INSIGHT CONTENT MANAGEMENT DIGITAL ANALYTICS PROPENSITY ASSET MANAGEMENT REPORTING MOTIVATIONS CONTENT & ASSET MANAGEMENT CLASSIFICATION Retailers MARKETING ANALYTICS SEO SYNDICATION DATA VIZ WORKFLOW MANAGEMENT ATTRIBUTION 01 DATA STORAGE EU DATA TRANSFORMATION Marketplaces LEAD MANAGEMENT MESSAGING (EMAIL) PRODUCT INFORMATION MANAGEMENT DATA MANAGEMENT SOCIAL LISTENING SYNDICATION MARKETING AUTOMATION Social DATA ANALYSIS CUSTOMER FEEDBACK DATA STREAMING CAMPAIGN MANAGEMENT MULTI-CHANNEL ACTIVATION NPS eComm Website PAYMENTS & FRAUD MANAGEMENT CONTACT MANAGEMENT PERFORMANCE REPORTING FEEDBACK ANALYSIS JOURNEY AUTOMATION SEARCH & BROWSE IDENTITY RESOULTION 0 Mobile app SINGLE CUSTOMER VIEW DATA & INSIGHT OPPORTUNITY MANAGEMENT CASE MANAGEMENT DTC CHECKOUT ACCOUNT CUSTOMER INFORMATION MANAGEMENT IDENTITY MANAGEMENT CRM SEGMENT MANAGEMENT Chatbot Lor MARKETING RESOURCE MANAGEMENT ACCOUNT MANAGEMENT PRIMARY LOGISTICS Internet of Things CONTENT PRODUCTION TRANSCREATION TRANSLATION LOGISTICS REVERSE LOGISTICS OMNI-CHANNEL CALL ORDERS CENTER Customer Service ORDER MANAGEMENT INVENTORY MANAGEMENT PREFERENCE CONTENT PRODUCTION CONSENT VOLUME PLANNING & FORECASTING CUSTOMER PRIVACY MGMT DROP SHIP MARKETING COMMERCE DATA 20

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