Grove Investor Presentation Deck
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Penetration (1)
2.0%+
1.6 -2.0%
1.4 - 1.6%
<1.4%
O
Grove Is a Mass-Market Player with
Broad Customer Appeal
GROVE CUSTOMER PENETRATION BY STATE (3)
Top 20 Target Locations (2)
00
Number of Grove acquired customers divided by population
LTD sales data as of March 2023
Top cities with the most Target sales as of March 2023
Population data per U.S. Census Bureau as of 2019 for the zip code in which each store is located
Top 10 DTC Zip Codes with the highest penetration
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Top 10 Zip Codes by Sales for DTC (5)
LOCATION
POPULATION
Whatcom County, WA
Chattanooga, TN
Larimer County, CO
Boston, MA
San Francisco, CA
Birmingham, AL
Elmore County, ID
Chicago, IL
Washington, D.C.
Benton County, AK
Top 10 Cities by Sales at Target
POPULATION (4)
LOCATION
Glendale, CO
Chicago, IL
Northgate, WA
229,247
179,690
356,899
684,379
874,961
197,575
27,511
2,693,976
712,816
293,692
San Francisco, CA
Edina, MN
Charlotte, NC
South Portland, ME
Fort Collins, CO
Watertown, MA
Richfield, MN
5,177
2,693,976
4,283
881,549
52,857
885,708
26,993
174,081
35,939
36,354
(3)
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