LegalZoom.com Investor Presentation Deck

Lz Scale the Business: Drive marketing efficiencies Leveraging freemium messaging to drive efficient CAM spend $M by Spend Category(¹) Customer Acquisition Media "CAM" Other Sales & Marketing $64M 47 17 Q4'21 $72M 54 18 Q1'22 $66M 44 22 Q2'22 $62M 45 17 Q3'22 $46M 32 14 Q4'22 $57M 41 17 Q1'23 $51M 36 15 Q2'23 $48M 35 13 Q3'23 % YoY Growth by Spend Category 73% 46% Q4'21 (1) These are non-GAAP financial measures. Refer to the Appendix for a reconciliation of these measures to the most directly comparable GAAP measures. 13% -0% Q1'22 53% (1%) Q2'22 16% (10%) Q3'22 (16%) (33%) Q4'22 (8%) (24%) Q1'23 (18%) (34%) Q2'23 (21%) (28%) Q3'23 15

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