Snap Inc Results Presentation Deck

Business Highlights (Continued) We continue to invest in our augmented reality platform: We recently launched the next generation of AR Lenses that use deep neural networks to modify a person's appearance in real-time, and over 200 million Snapchatters played with these new Lenses in the first two weeks. The number of Snapchatters submitting new Lenses through Lens Studio every month grew by more than 20% from the prior quarter. By the end of Q2 2019, over 500,000 Lenses had been created by our community through Lens Studio. • We saw more engagement with Lenses created by our community in Q2 2019 than the entirety of 2018. ● ● We launched Snap Games in Q2 2019 to bring the fun of playing games with your friends to Snapchat and foster a scalable ecosystem that benefits users, developers, and Snap: ● We continue to build on and improve Snap Kit, our set of developer tools that allow our partners to bring Snapchat features into their services: We more than doubled the number of partner app integrations since the end of 2018. 11 apps created by our partners are currently in the top 100 of the iOS App Store and Google Play Store. ● In the past four months, we have worked with our partners to release seven new made-for-Snapchat games for our community, including three games that allow users to play as their Bitmoji. We strengthened our platform capabilities to drive improved outcomes for advertisers: We started testing our new Instant Create onboarding flow, which enerates ads for businesses in three simple steps from their existing assets, be it their app or their ecommerce storefront. We announced the launch of Snap Select, a new way for advertisers to run unskippable Commercials within a curated set of our Shows programming. ● 5

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