Grove Investor Presentation Deck

Note: 1. 150% 100% 50% 0% Long Term Customer Loyalty is Exceptional 0 3 6 9 12 15 NET REVENUE RETENTION BY COHORT(¹) 18 21 24 (Quarterly, 2014-2021) 27 30 33 36 39 Months since sign up 42 45 48 51 Y-axis represents average of all quarterly cohort revenues as % of the cohort first order revenue, excludes VIP and shipping: Through FY 2021 cohorts using March 2022 data 54 57 60 Asymptotic retention of -40% 63 66 69 72 318

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