Honest Investor Presentation Deck

2021 SALES BREAKDOWN: TOTAL REVENUE $319MM SALES BY PRODUCT 32% Skin & Personal Care (Core*) 63% Diapers & Wipes (Core*) 5% Household & Wellness 95% OF SALES IN CORE* CATEGORIES 13% YOY GROWTH (excluding Household & Wellness) SALES BY CHANNEL 49% Digital (2) 51% Retail WELL-BALANCED OMNI-CHANNEL PLATFORM Allows our consumers to shop where they prefer SALES BY REGION 98% United States 2% International INTERNATIONAL GROWTH OPPORTUNITY 75% of Jessica Alba's 19.5MM Instagram followers are Int'l (3) Notes: 1. Core Revenue consists of Diapers & Wipes and Skin & Personal Care product categories 2. Digital = Honest.com, Amazon and other third-party online retailers 3. Total 52MM social media followers for Honest and Jessica Alba including Twitter, Facebook, Instagram, YouTube, Pinterest. Of Jessica Alba's 19.5MM followers on Instagram, only 25% are in the US, followed by over 10% in Europe and Mexico 11

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