Wix Results Presentation Deck
Efficient marketing based on 7-9 month TROI
One Time Marketing, Ongoing Collections
... After 3 Quarters
0.9x
$57
$50
Q1'20 Cohort
Marketing Cost ($ millions)
After 7 Quarters
1.7x
$55
$91
Q1'19 Cohort
After 11 Quarters
2.9x
Cohort Collections ($ millions)
$44
$127
Q1'18 Cohort
After 15 Quarters
4.4x
$32
$140
Q1'17 Cohort
After 19 Quarters
5.4x
$25
$136
Q1'16 Cohort
Note: Data as of September 30, 2020; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to
equal dollars spent on direct acquisition marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes marketing costs
associated with the acquisition of users. Cohort Collections do not include collections from users coming from the Wix Logo Maker funnel or collections from Flok, DeviantArt, and Wix Answers.
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