SmileDirectClub Investor Presentation Deck
2 Trusted brand among customers & professionals
We have built a brand that our customers love.
We have made considerable progress on brand perception, and our satisfaction scores consistently track higher than
telehealth peers.
smile
DIRECT CLUB
Avg Rating (¹)
4.7/5.0 with over
110K member
reviews.
Approx. 20% of
customers come
from referrals.
60
50
40
30
20
10
Total # of Reviews
0
54
120,000
100,000
80,000
60,000
40,000
20,000
O
49
Invisalign
Total Google/Trustpilot Reviews
110,000
56
SDC
7,432
55
Telehealth players
Third-party NPS²
37
SmileDirectClub
41
Q3 2021 Q1 2022 Q3 20222
19,844
DSO
22.5
20.5
22.5
Telehealth players
Source: Internal company surveys, public information. Data as of May 2023
¹ Average of Google and Trustpilot Review Ratings.
2Source: Third-party NPS scores were independently sourced and calculated surveying 748 customers who completed clear aligner therapy with SDC, Invisalign, or
teledentistry competitors in the last 12 months.
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