Zegna Investor Day Presentation Deck
E-BUSINESS... ESTABLISH FOCUS FOR EACH STORE FRONT
17/05/22
CLIENT...
PRODUCT...
MARKETING....
UNIQUE EXPERIENCE...
BRAND SITE...
LOYAL TO BRAND
COMPLETE PRICE RANGE
COMPLETE CATEGORY RANGE
POSITIONING STYLES (FOR LOYALTY)
ENDLESS AISLE
BRANDING & COMMUNICATION
OMNICHANNEL
ELEVATED SERVICES E FLAGSHIP WITH
020 FIT SOLUTION MTO
...E-CONCESSIONS...
LIKES BRAND
SELECT PRICE RANGE
SELECT CATEGORY RANGE
ICONIC PRODUCT
LIMITED EDITION (FOR VISIBILITY)
BRANDING & COMMUNICATION
SOCIAL MEDIA
LOCALIZED SERVICES
PRODUCT EXCLUSIVES
3RD PARTY FEATURES
...SOCIAL COMMERCE...
LOYAL TO BRAND
COMPLETE PRICE RANGE
COMPLETE CATEGORY RANGE
LIMITED EDITION (FOR TRAFFIC &
REVENUE)
BRANDING & COMMUNICATION SOCIAL
MEDIA
OMNICHANNEL
PERSONALIZED SERVICES
PRODUCT EXCLUSIVES
DIGITAL EXCLUSIVES
ENGAGEMENT PROGRAM
Ermenegildo Zegna Group
CURATED PRODUCT
SELECTION AND
VISUALIZATION
RELEVANCE TO
PLATFORM
OBJECTIVES
OPTIMIZED FEATURES
AND CLIENT
JOURNEYS
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