Meyer Burger Investor Presentation
Sales strategy is scalable as capacity grows through 2023
2021
2022
2023
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Freiberg 0.4 GW,
ship resi product
Phase 1
Market entry rooftop
Set up sales
organization
Build distributor
network
Ensure product
availability at all
customers
Focus on core
European markets
& U.S., esp. DACH
MEYER BURGER
Phase 2
Steady-state sales
•
•
•
Achieve sell-
through to installers
with intensive sales
team effort
Intensive end-
customer marketing
campaign
Strengthening non-
DACH markets
Pilot utility projects
Freiberg 1 GW,
ship C&I product
1.4 GW & new fab,
ship utility product
Phase 3
Volume expansion
•
Further strengthen
covered markets
Start geographical
expansion into
APAC
Execute built-up
C&I pipeline
Further establish
bankability
Phase 4
Utility execution
•
Consolidate and
strengthen overall
market penetration
Execute and
grow
built-up utility
pipeline
•
Strategic sales approach is
synchronized with capacity
expansion plan
Phases 1-3 are dominated by
distribution business customers
are regularly resupplied as they
sell on product. Typical sales
backlog on the order of a few
months
In Phase 4, lead times and sales
visibility grow, as utility pipeline
(including but not limited to
previously communicated LOIs) is
executed
Customary inventory is held due
to U.S. shipment lag and to ensure
flexibility in serving market
Presentation for Investors, Analysts and Media, August 19, 2021 Meyer Burger Technology AG 18View entire presentation