Meyer Burger Investor Presentation slide image

Meyer Burger Investor Presentation

Sales strategy is scalable as capacity grows through 2023 2021 2022 2023 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Freiberg 0.4 GW, ship resi product Phase 1 Market entry rooftop Set up sales organization Build distributor network Ensure product availability at all customers Focus on core European markets & U.S., esp. DACH MEYER BURGER Phase 2 Steady-state sales • • • Achieve sell- through to installers with intensive sales team effort Intensive end- customer marketing campaign Strengthening non- DACH markets Pilot utility projects Freiberg 1 GW, ship C&I product 1.4 GW & new fab, ship utility product Phase 3 Volume expansion • Further strengthen covered markets Start geographical expansion into APAC Execute built-up C&I pipeline Further establish bankability Phase 4 Utility execution • Consolidate and strengthen overall market penetration Execute and grow built-up utility pipeline • Strategic sales approach is synchronized with capacity expansion plan Phases 1-3 are dominated by distribution business customers are regularly resupplied as they sell on product. Typical sales backlog on the order of a few months In Phase 4, lead times and sales visibility grow, as utility pipeline (including but not limited to previously communicated LOIs) is executed Customary inventory is held due to U.S. shipment lag and to ensure flexibility in serving market Presentation for Investors, Analysts and Media, August 19, 2021 Meyer Burger Technology AG 18
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