DraftKings Investor Day Presentation Deck
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4 Product Innovation & User Centricity
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9 keys to our unique and sustainable differentiation
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Trusted Brand
Daily Fantasy User Database
Our Marketing Machine
Vertical Integration via SBTech Combination
Single Wallet Across Products
Geographic Flexibility & Velocity
Scalable Regulatory Platform
Data Science Powerhouse
Preferred real money gaming brand among U.S. consumers
~5M paid users, 9+ years of data creates meaningful head start for acquisition
Tech driven platform drives optimization based on player specific LTV
Outpacing competition with mobile products maximizing engagement
Pure focus on creating unique products for U.S. sports fan powered by SBTech platform
Seamless experience across states & DKNG products
Tech built for DFS is leveraged to rapidly enter new Sportsbook states
Stable, secure platform ensures responsible gaming, data privacy and security
Personalization, automation fueled by robust user level analytics
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