SmileDirectClub Investor Presentation Deck
2 Trusted brand among customers & professionals
SDC sentiment with dental professionals continues to rise –
in line with Invisalign.
60% of customers consult with a dental professional when considering teeth straightening options. Of those customers, fewer
are reporting their doctor expressed a negative sentiment while positive/neutral sentiment improves.
SmileDirectClub
(Previous treatment) Please describe whether you consulted with a
dental professional and whether they were positive, negative or
neutral on the treatment option¹
Q3 2022
Q2 2022
Q1 2022
Q4 2021
Q3 2021
smile
DIRECT
CLUB
70%
66%
75%
69%
69%
Dental professional was positive
Dental professional was neutral
Dental professional was negative
23%
33%
21%
23%
25%
6%
19
4%
7%
6%
Source: U.S. brand tracker (general population): Q3 2022. 1) 399 responses. 2) 536 responses.
Invisalign
(Previous treatment) Was the dental professional positive, negative
or neutral on the treatment options? ²
Q3 2022
Q2 2022
Q1 2022
Q4 2021
Q3 2021
74%
71%
77%
73%
71%
Dental professional was positive
Dental professional was neutral
Dental professional was negative
23%
27%
18%
22%
21%
3%
2%
5%
6%
8%View entire presentation