AppFolio Investor Day Presentation Deck

Consistently Growing Revenue 01 Land New customers through product innovation, Al differentiation, new property types, & a simple buying process 02 Expand Our existing customer footprint through unit expansion $359M 2021 03 Grow ARPU through upgrades, value-added services, & value capture CAGR 30% 2022 04 $610M* 2023* Extend With AppFolio Stack™ app and solution partners, customization, & data insights 05 * $610M is the full-year midpoint guidance provided on October 26, 2023 Retain Customers through product innovation, ease of use, differentiated service, & a great customer experience

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