Investor Day Presentation
INVESTOR DAY - Har
hachette
PRESENTATION
1 HACHETTE LIVRE IS BUSY GROWING ITS CATALOGS...
Lagardère
PUBLISHING
Development of catalogs
■ As an example, Hachette Book Group is
executing strategy to expand its Non
Fiction presence through:
the acquisition of the assets of Hyperion
Books in 2013;
the creation of Hachette Books, a new
imprint focused on Non Fiction;
as well as organic growth initiatives
through existing imprints
The group is also strengthening its position
through the recruitment of experienced and
talented publishing teams, who will
enhance the diversity of the book portfolio
over many segments (UK, France...)
Implementation of author-friendly
policies
■ Hachette Livre intends to reinforce links
between publishers and authors through
proximity and tailor-made services:
Traditional services in print
Digital services such as:
Mobile App
MICHAEL
CONNELLY
Twitter
account
Marketing and promotion on the internet
Monitoring of reputation on social networks
Example of Michael Connelly
почт
Website
MICHAEL
CONNELLY
FUTATS
MICHAEL
DONNELLY pp w
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