R&D and Innovation in Energy Efficient Products
May 2020
International Growth - Building a Brand Image through Sponsorships
Beko Basketball League Sponsorships
•
Germany: German Basketball League- Beko Basketball Bundesliga
•
.
Italy: Premier Basketball League-Beko Lega Basket Serie A
• Lithuania: Lithuanian Basketball League-Beko LKL League
Presenting Sponsor of
⚫ 2015 EuroBasket European Basketball Championship (France,
Germany, Latvia, Croatia)
⚫ 2014 FIBA World Basketball Cup (Spain)
• 2010 FIBA World Basketball Cup (Turkey)
Main Sponsor of
⚫ 2009 EuroBasket (Poland)
• 2009 FIBA Asian Championship (China)
Football Sponsorships
Arçelik: Sponsor of National Football Team (Turkey)
• Beko: Sponsor of Beşiktaş Football Team (Turkey)
Grundig: Official Technology Partner of Bundesliga
• Beko Sponsor of FA Cup in UK in 2012-2013 & 2013-2014
Grundig: Partner of Borussia Dortmund
•
Grundig: Sponsor of Nürnberg and 1.FC Nürnberg in Germany
Sports
Sponsorship
INSIDER
Among Best-in-Class
Sponsorships
9
beko
FCB
FC BARCELONA PREMIUM PARTNER
Beko in Spain
BAO
1114
bek
be
13
SPAIN 2014
eko beko
beko
SPONSORSHIP
WORKS
THE ESSENTIAL CASEBOOK FOR
BRANDS, AGENCIES AND RIGHTS-HOLDERS
Produced in association with
MP & SILVA
13
Total Brand
Awareness
48
2013
2017
Unit Market Share
(%)
6,6
4,4
7th brand
3rd brand
2013
2017
ArçelikView entire presentation