GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function
Generally
GAP Accepted Practices
USC Annenberg
Staffing: 12 Month Expectations, by Industry Category
(For informational purposes only except where total N may be adequate, i.e. 8+)
Expect Increase Expect Decrease No Change Total
Industry
Communications
Construction
College or University
Energy/Natural Resources
%
N
100.0% 2
33.3%
100.0%
%
N
% N
N
0%
0
0% 0
2
2
16.7%
1
50.0% 3
6
1
0
0
1
62.5% 5
12.5%
1
25.0% 2
8
Entertainment
Finance: Banking
25.0%
62.5%
1
25.0%
1
50.0% 2
4
5
25.0%
2
12.5% 1
8
Finance: Insurance (excluding health insurance)
55.6% 5
33.3%
3
11.1% 1
9
Finance: Brokerage and other services
40.0%
2
40.0%
2
20.0% 1
5
Government/Public Administration
0%
0
100%
2
0% 0
2
Healthcare: Providers
50.0%
3
16.7%
1
33.3% 2
6
Healthcare: Payers (health insurance, etc.)
0%
0
0%
0
100% 1
1
Healthcare: Manufacturers (pharma, device, etc.)
33.3%
3
22.2%
2
44.4% 4
Manufacturing or marketing: Consumer products
41.7%
5
16.7%
2
41.7% 5
12
Manufacturing or marketing: B2B products
54.5% 12
45.5%
10
0% 0
22
Media
80.0%
4
20.0%
1
0% 0
5
Professional services (accounting, architecture, consulting, etc.)
50.0%
8
25.0%
4
25.0% 4
16
Retailing (restaurants, consumer products, etc.)
50.0%
4
37.5%
3
12.5% 1
8
Technology
44.4% 12
33.3%
9
22.2% 6 27
Tourism/Travel
66.7% 2
33.3%
1
0
3
Transportation/Shipping
75.0%
6
12.5%
1
12.5% 1
8
Utility-Public
20.0%
1
40.0%
2
40.0% 2
5
55
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