Investor Presentaiton

Exceptional consumer experience creates a loyal consumer franchise and competitive insulation Loyal user Broadly available Good value High satisfaction Noticeable physical difference Preferred palatability 70% repeat rate and growing buying rate Available in >22,700 stores >90% agree "Completely" or "Somewhat" that Freshpet is a good value >96% rate their experience as "Extremely" or "Very Satisfied" 82% of consumers notice a physical difference in their dog Demonstrated preference in industry-standard palatability testing 25

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