Pet Humanization and Premiumization Driving Spend

The Pet Market is Massive, with a Relatively Untapped Services Market Global Pet Spend Global Dog & Cat Spend Current U.S. (1) Pet Opportunity (1 $95bn Current Commercial Pet Services Market (2) $9bn ~98% Buy Pet Food (3) ~90% Buy Treats (3) ~85% Take Their Pet to Vet (3) (4) ~10% Pay for Commercial Overnight Pet Services **Rover 1. Packaged Facts, 2019. Represents retail pet food/supplies, veterinary and non-medical services 2. Packaged Facts, 2019. Represents current non-medical services market of $10.33bn less the $1.4bn pet insurance market 3. APPA. Pet parent behavior statistics represent average for both dog and cat parents 4. Management estimate based on Packaged Facts data in footnotes 1 and 2 above 14

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