Freshpet Distribution and Sales Performance

Adding new buyers who behave like previous buyers $29.13 $86.33 New User Buying Rate: Freshpet Core Dog $28.20 $74.48 $31.75 $76.64 New in 2015 Retained into 2016 New in 2016 Retained into 2017 New in MY 2017 Retained into MY 2018 MY= 52 weeks ending June freshpet Nielsen HH Panel date for Freshpet Core Dog - 52 week buying rate data for new users by year 34

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