Option Grant and Exercise Terms
Table of Contents
perception of our business and service to members and potential members may become confused in the marketplace, and our ability to attract members
adversely affected.
may
We currently hold various domain names relating to our brand, including Netflix.com. Failure to protect our domain names could adversely affect our
reputation and brand and make it more difficult for users to find our website and our service. We may be unable, without significant cost or at all, to prevent
third parties from acquiring domain names that are similar to, infringe upon or otherwise decrease the value of our trademarks and other proprietary rights.
Intellectual property claims against us could be costly and result in the loss of significant rights related to, among other things, our website, streaming
technology, our recommendation and merchandising technology, title selection processes, our content, and marketing activities.
be
Trademark, copyright, patent and other intellectual property rights are important to us and other companies. Our intellectual property rights extend to our
technology, business processes and the content we produce and distribute through our service. We use the intellectual property of third parties in creating some
of our content, merchandising our products and marketing our service. From time to time, third parties allege that we have infringed or otherwise violated their
intellectual property rights. If we are unable to obtain sufficient rights, successfully defend our use, or develop non-infringing technology or otherwise alter our
business practices on a timely basis in response to claims against us for infringement, misappropriation, misuse or other violation of third-party intellectual
property rights, our business and competitive position may be adversely affected. Many companies are devoting significant resources to developing patents that
could potentially affect many aspects of our business. There are numerous patents that broadly claim means and methods of conducting business on the
internet. We have not searched patents relative to our technology. Defending ourselves against intellectual property claims, whether they are with or without
merit or are determined in our favor, results in costly litigation and diversion of technical and management personnel. It also may result in our inability to use
our current website, streaming technology, our recommendation and merchandising technology or inability to market our service or merchandise our products.
We may also have to remove content from our service, or remove consumer products or marketing materials from the marketplace. As a result of a dispute, we
may have to develop non-infringing technology, enter into royalty or licensing agreements, adjust our content, merchandising or marketing activities or take
other actions to resolve the claims. These actions, if required, may be costly or unavailable on terms acceptable to us.
Risks Related to Information Technology
Any significant disruption in or unauthorized access to our computer systems or those of third parties that we utilize in our operations, including those relating
to cybersecurity or arising from cyber-attacks, could result in a loss or degradation of service, unauthorized disclosure of data, including member and corporate
information, or theft of intellectual property, including digital content assets, which could adversely impact our business.
Our reputation and ability to attract, retain and serve our members is dependent upon the reliable performance and security of our computer systems and
those of third parties that we utilize in our operations. These systems may be subject to damage or interruption from, among other things, earthquakes, adverse
weather conditions, other natural disasters, terrorist attacks, rogue employees, power loss, telecommunications failures, and cybersecurity risks. Interruptions in
these systems, or with the internet in general, could make our service unavailable or degraded or otherwise hinder our ability to deliver our service. Service
interruptions, errors in our software or the unavailability of computer systems used in our operations could diminish the overall attractiveness of our
membership service to existing and potential members.
Our computer systems and those of third parties we use in our operations are subject to cybersecurity threats, including cyber-attacks such as computer
viruses, denial of service attacks, physical or electronic break-ins and similar disruptions. These systems periodically experience directed attacks intended to
lead to interruptions and delays in our service and operations as well as loss, misuse or theft of personal information (of third parties, employees, and our
members) and other data, confidential information or intellectual property. Additionally, outside parties may attempt to induce employees, vendors, partners, or
users to disclose sensitive or confidential information in order to gain access to data. Any attempt by hackers to obtain our data (including member and
corporate information) or intellectual property (including digital content assets), disrupt our service, or otherwise access our systems, or those of third parties
we use, if successful, could harm our business, be expensive to remedy and damage our reputation. We have implemented certain systems and processes to
thwart hackers and protect our data and systems. However, the techniques used to gain unauthorized access to data and software are constantly evolving, and
we may be unable to anticipate, detect or prevent unauthorized access or address all cybersecurity incidents that occur. Because of our prominence, we (and/or
third parties we use) may be a particularly attractive target for such attacks, and from time to time, we have experienced an unauthorized release of certain
digital content assets. However, to date these unauthorized releases have not had a material impact on our service, systems or business. There is no assurance
that hackers may not have a material impact on our service or systems in the future. Our insurance does not cover expenses related to such disruptions or
unauthorized access. Efforts to prevent hackers from disrupting our service or otherwise accessing our systems
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