AIS Mobile Market Strategy 2018

FBB: Upselling fixed-mobile plan with 800k subs target Quality acquisition continued amidst competition AIS . 637 635 600 618 610 623 • 572 521 482 52 446 51 40 36 • 72 374 446 482 521 572 2Q17 3Q17 Bgn sub ('000) 4Q17 Focus on coverage in 50 key cities to build up utilization rate ARPU slightly dropped 1.2% QoQ, despite pricing competition, due to increasing FMC subscriptions • Subscriber target by end-18 maintained at 800k following more salesforce and improving brand awareness 1Q18 2Q18 ARPU (Bt/month) 3% revenue contribution ~7% subscriber 50 cities FTTH market share coverage Net add ('000) Drive long-term quality customer portfolio via FMC Continued to post valued bundling proposition to target increasing revenue per household Of 623k subscribers Power4 PACKAGE FMC, 20% Bt799 50/20Mbps PLATINUM FULL HD Bt899 100/30Mbps AIS Non-FMC, 80% Bt1,099 200/50Mbps AIS SUPER WiFi AIS PLAYBOX 3-month free trial of world- class content Unlimited 4Mbps mobile SIM 100,000 APs of SuperWiFi

View entire presentation