Investor Presentaiton
Digital Progress: Canada
Digital Adoption (%)¹
+17.5%
Active Digital
3,329
3,520
3,691 3,847
3,910
+20.7%
Users (#'000)
55%
56%
50%
51%
46%
2018
2019
Q1/20
Digital Sales (%)
2018
2019
Q1/20 Q4/20 Q1/21
+33.6%
Q4/20
Q1/21
Active Mobile
Users (#'000)
2,396
2,666
2,781
3,073 3,201
2018
2019
Q1/20 Q4/20 Q1/21
+4.3%
26%
26%
27%
+9.7%
25%
Self-Serve
16%
84%
87%
88%
92%
92%
Transactions
(%)
2018
2019
Q1/20
Q4/20
Q1/21
2018
2019
Q1/20 Q4/20 Q1/21
Definitions
Digital Sales (% of retail unit sales using Digital platforms, excluding auto, broker originated mortgages and mutual funds)
Digital Adoption targets (% of customers with Digital login (90 days) / Total addressable Customer Base)
Digital Users: # of customers who logged into website and/or mobile in the last 90 days
Mobile Users: # of customers who logged into mobile in the last 90 days
Self-serve Transactions: % of Financial transactions through Digital, ABM, IVR
1CB Digital Adoption definition updated to reflect addressable customer base, excluding indirect-channel acquisitions
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