HARLEY-DAVIDSON STRATEGY
PILLAR 5: INTEGRATED CUSTOMER EXPERIENCE
EVOLVING THE CUSTOMER EXPERIENCE
Customer Experience Integrated through Digital and Physical
Test Ride
Financing
Offers
Request a Quote
Reserve
PURCHASE OPTIONS
->
Dav
Enabled by
Online Inventory search
Bike Builder
Pre-Selling
Transaction simplification
Allocation management
Order Tracking
Online Research
Search or
Configure
Find Online or in
store
Online
Customization &
Complete in Store
Transaction
facilitation
Physical Connection
Fit & Test
Pre Order or
Quote & Book
Right selection in
store or easily
available
In-Store Purchase &
Pick Up
Flexible delivery and
returns
Service Excellence
On-going customer
relationship
Experiences
-
Post purchase engagement
-
Single view of customer
Modern Dealer Network
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