Detsky Mir Expansion Strategy

3 Embedded formats strategy with solid expansion pipeline Pickup points are a unifying feature of all formats Format with game zones Total/Selling sqm 2,000/1,700 825/700 625/500 250/205 195/160 175/145 125/100 Modernised diversified formats with unified standards Clear medium-term white space Source: Company data detsky mir Cluster Flagship Hypermarket Supermarket Small Ultra small 1 Cluster 2 Cluster 3 Cluster 4 Detsky Mir Classic Detmir PUP Detsky Mir Classic: 230+ new stores (2021-2023) 50 Cities with DM presence (>100k pop.) 60 Replacing competitors (specialized stores) 10 New stores in Russia's Far East 60 Cities with no DM presence (40-100k pop.) Belarus Kazakhstan 30 20 New stores in Belarus New stores in Kazakhstan 230+ Russia Detmir PUPS: 800+ new stores (2021-2024) 315 New cities and towns (20-40k pop.) 485 Stores in cities with DM presence (>50k pop.) 15

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