WPP Investor Day Presentation Deck
OUR RESPONSIBLE INVESTMENT FRAMEWORK.
BRAND SAFETY
& SUITABILITY
DISPLAY VIEWABILITY STANDARD
VIDEO VIEWABILITY STANDARD
GLOBAL ALLIANCE FOR
RESPONSIBLE MEDIA (GARM)
• RADAR VIEWABILITY AND BRAND
SAFETY BENCHMARKING TOOL
● GROUPM PREMIUM SUPPLY
Coming in Q3, 2021: Quality Media Initiative Tool
2014 Established GroupM Display
Viewability Standard
2015
DATA ETHICS DIVERSITY, EQUITY
& INCLUSION
DATA ETHICS COMPASS
2016
Established GroupM Video
Viewability Standard
MEDIA INCLUSION INITIATIVE
NEW MAJORITY READY COALITION
MULTICULTURAL MARKETPLACES
INCLUSIVE INCLUSION LISTS
Created the first Global Brand Safety
Office/Service
RESPONSIBLE
JOURNALISM
2019 Responsible Media
RESPONSIBLE JOURNALISM
MARKETPLACES
INCLUSIVE INCLUSION LISTS
Co-founded Global Alliance for
PRODUCTS/TOOLS
Launched RADAR Viewability
& Brand Safety Bench marking tool
Launched New Majority Ready
SUSTAINABILITY
2020 News Marketplaces
STANDARDS
CARBON CALCULATORS: ROLLOUT IN
TOP MARKETS
NET ZERO MEDIA PLANS BY 2030
Launched GroupM Premium Supply
Launched Multicultural and Responsible
groupm
Developed Data Ethics Compass
ALLIANCES
2021
SOLUTIONS
Launched WPP Net Zero
Sustainability Commitment
Launched Media Inclusion
Initiative and DVA.View entire presentation