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Investor Presentaiton

4Q 2023 Preliminary Results • • Ally Home & Invest Deepening customer relationships and adapting to consumer preferences Ally Home provides a best-in-class mortgage experience that enables Ally to deliver a frictionless, digital end-to-end experience in an innovative way Strategically positioned with a variable cost structure that allows us to maintain flexibility in different operating environments Accommodative strategy to meet existing customer needs while balancing growth; 66% of DTC volume from existing depositors in 4Q '23 Ally Invest remains a compelling value proposition for customers who value low minimums and fees, a digital platform, and easy money movement between banking and investing $13 billion of deposit balances related to Invest customers 89% of new account volume from existing depositors in 4Q '23 Ally Home (Mortgage) Originations ($ in billions) | Launched 1Q'17 % of DTC originations from existing depositors $2.9 Ally Invest (Brokerage & Advisory) Net Customer Assets ($ in billions) | Acquired: 2Q'16 % of new brokerage accounts from existing depositors $1.4 $1.0 More than 80% of 4Q 23 originations are conforming and held-for-sale $0.2 $0.2 $8 $17 $15 $14 $13 4Q 19 4Q 20 4Q 21 4Q 22 4Q 23 4Q 19 19 4Q 20 4Q 21 4Q 22 4Q 23 44% 52% 33% 56% 66% 68% 70% 70% 72% 89% ally do it right. 24
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