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Investor Presentaiton

ADAPTING PRODUCTS TO MARKET CHANGES AND CUSTOMER NEEDS • Strong growth in U.S. dollar recurring premium sales Continued innovation of product offering, including new fixed yen premium U.S. dollar whole life product Bank Channel Annualized New Business Premiums (1) ($ in millions) $684 $694 $716 $603 $615 23% Annual Growth in USD Recurring Premium Sales 2013 2014 2015 2016 2017 ■ USD Recurring Premium JPY Recurring Premium Other (2) 1) Foreign denominated activity translated to U.S. dollars at uniform exchange rates for all periods presented (Japanese yen 111 per U.S. dollar). 2) Other represents single premium and premium denominated in other than U.S. dollar or Japanese yen. Prudential Tokyo Investor Day 9.27.2018 8
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