BLOCK Investment & Profitability Ecosystem Overview

BLOCK CASH APP CASH APP ECOSYSTEM Efficient paybacks and positive retention have driven strong customer lifetime value and return on investment >6x returns over 3 years Return on investment 12x 10x 8x 6x 4X 2x 2021 2020 2019 2018 Ox 2017 6 12 18 24 30 Months after joining For definitions of Cash App "return on investment (ROI)" please see Appendix. Each line represents the average monthly cohort for the corresponding year. ROI trends only includes periods where we have a sample of at least 6 different months. 37

View entire presentation