Sustainable Smart Spaces & Wellness @ Home
Leading position in key markets - strong dealer & after-sales
network and brand image provide continuous leadership in Turkey
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Investment Highlights
Arçelik
Exclusive Dealer
Network
Around 3,000 exclusive dealers in Turkey for
Arçelik and Beko brands on long term relationship
Providing Arçelik customer royalty, proximity and
brand awareness
Arçelik manages marketing, store formats and
dealer training
Arçelik supports dealers via payment terms while
dealers bearing consumer risk, providing indirect
consumer financing
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After-Sales
Services
Widest after-sales network in Turkey; 10 regional
after-sales service centers & +600 exclusive after-
sales service points
Delivery, assembly, installation, repair and general
customer support processes
Strong technology infrastructure; extensive database
and immediate feedback on product performance
Local call center to address customer issues quickly
and effectively (7/24)
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Stong Brand
Recognition
Arçelik brand, being Turkey's Lovemark for 14
consecutive years and Beko among top three
brands in same research made by Ipsos and
Mediacat.
Areas questioned in the survey; Spontaneous
Awareness, Feeling Close to, Fulfilling
Expectations, Most Loved, Never Give up
arcelik
LOVEMARK
Türkiye
Premium brand in Turkey
arcelik Continuously a significant
✓ ALTUS
beko
market leader
GRUNDIG
International brand
Among top three in
Turkey
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