Blueberries Consumption Cycle

Genetics: Constant Innovation to Create New Varieties Hortifrut's Genetic Development ■ Hortifrut owns two genetic focused companies: • • Hortifrut North America, focused in developing new varieties of blueberries, raspberries and blackberries Berry Blue, focused in developing new varieties of blueberries Rocío 52 Licensed & Proprietary Varieties Centennial Madeleine Rationale behind Genetic Development Producers' Objectives میرا Improve yields Extend fruit's shelf life Good- appearance fruit Good texture & size Consumers' Needs HORTIFRUT BERRIES FOR THE WORLD EVERY DAY Hit the right windows Good taste 8

View entire presentation