Edita Company Presentation
Edita at a Glance
edita
Leading Egyptian baked snack food company
Founded in 1996 by the Berzi Family and Chipita
94% of revenue from Egypt
Products and brands amongst the most recognizable in Egypt¹
Brand portfolio includes Todo, Molto, Bake Rolz & Stix, Freska, MiMix,
HoHos, Twinkies and Tiger Tail
Exclusive ownership of the international brands Twinkies, HoHos
and Tiger Tail in Egypt, Libya, Jordan and Palestine
Products positioned towards the snacks mass market with average
consumer price range of EGP 0.68-1.57 (~US$ 0.09-0.212)
5 Product
Segments
9 Brands
& 68 SKUs
3.2bn Packs Sold
in 2014
#2 Snack
Food Company in
Egypt with 12%
Market Share
edita
>14 Regional
Export
Destinations
>5,200
Employees
4 ISO Certified
Manufacturing
Facilities
>63,000
Customers
Owned Sales &
Distribution
Platform
#1 position in core cakes and croissants segments
Current ownership:
42%: Berco Limited³
30%: Africa Samba B.V.3
28% Exoder Limited³
1. Source: IPSOS.
2. US$/EGP of 7.58 as of 28-Feb-2015 (Bloomberg).
EGP mn
Revenue
EBITDA
Financial Snapshot4
2014
1,919
2012-2014 CAGR
19.6%
463
26.9%
% Margin
Adjusted Net Profit 5
% Margin
24.1%
273
27.8%
14.2%
3. Berco Limited is the investment vehicle of the Berzi family; Africa Samba B.V. is a company that is an indirect subsidiary of funds managed by pan-emerging markets private equity firm Actis; Exoder Limited is an
investment subsidiary of Chipita, the leading Greek snack food company.
4. Derived from IFRS audited financial statements.
5. Net Profit adjusted to remove the effect of a one-off transaction: in 2014 tax-adjusted EGP 7.0mn net impact of the charitable donation to the "Tahya Misr Fund".
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