Investor Presentaiton
2 Dominant Position in the Hottest Spirits Category...
Since Last Issuance, Tequila has...
A
...Been the Fastest Growing Major Spirits Category in the US and Second Fastest in the World
ں
(2016 - 2021 9L cases volume CAGR)
Tequila overtook Rum as the third-largest
Spirits category in the US (1)
7.3%
7.2%
11.6%
5.0%
1.6%
2.5%
0.8%
0.4%
(0.4%)
Tequila Whisky
Vodka
Gin
Rum
Gin
Tequila
Whisky
Rum
(0.4%)
Vodka
...Benefitted from a Clear Premiumization Trend
Avg. price in US$ per 9L case of Tequila
1.3x
271
2016
Source: IWSR Drinks Analysis
Notes:
1.
By volume of 9L cases sold
2.
Includes local spirits
362
221
1.5x
330
Jose Cuervo
B...Significantly Increased its Market Share
(In terms of 9L cases volume)
With Still Significant Room For Worldwide Expansion
1.5x
10.6%
7.2%
1.6x
1.0%
1.6%
2016
2021
2016(2) 2021(2)
Becle Soared Driven by Proximo's Strong Execution
(2020 Tequila 9L cases volume growth in the U.S. vs. 2019)
23.5%
13.5%
3.6%
2021
2016
2021
Jose Cuervo
Other Tequilas
US Spirits Market
5View entire presentation