Investor Presentaiton

ACTIVITY Media partnerships with domestic and international media platforms Media Roundtables Digital Programme DESCRIPTION As part of its efforts to positively profile South Africa to targeted audiences domestically & internationally, Brand South Africa partners with strategic media houses to ensure visibility and messaging that enhances a share of voice for the country's investment promotion activities. This includes a combination of advertorial and editorial content, targeting potential investors across the world, on multimedia platforms such as Branded interviews Virtual or live panel discussions Opinion editorials Placement of advertorial content Digital amplification on social media PLANNED DATE April 2022 May 2022 - As part of its integrated communications, PR & media strategy, Brand April 2022 - March 2023 South Africa hosts quarterly engagements with selected domestic & international media, to provide insights on South Africa's performance and to pitch relevant content on the country's progress in investment promotion. These engagements ensure positive coverage and for Brand South Africa to be the key source on investment promotion content Brand South Africa develops and leads the implementation of the digital programme for key strategic platforms such as WEF, Mining Indaba and the South Africa Investment Conference. Investment messaging is developed, disseminated & promoted on an ongoing basis on digital platforms, supported by paid media, to increase audience reach. MARKET & AUDIENCE Company CEOs, PARTNERS EuroNews Business Leaders, Busin ess Analysts Africa News Forbes Africa Domestic and international media CNBC Africa Arena Media Holdings PRIMEDIA: 702 and Brand Leadership Group - April 2022 March 2023 Domestic international audiences Facebook Twitter YouTube 5/25/2022 South Africa 15 Inspiring new ways

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