Investor Presentaiton

eCommerce Shoppers Offer Superior Lifetime Value CONAGRA BRANDS- eCommerce Grocery Shopping Behavior Leads to: Engagement With Younger Consumers Strong Habit Formation I I | Higher Brand Loyalty Brand Share of Wallet In-Store vs. Online (2x+ Purchases) Share of Millennial households who shop online is >2x those who shop in-store 50% of new eCommerce shoppers continue to buy online 47% -20% become heavy users 57% Brand Average In-Store Online Source (Left):Shopper Card Data From Leading U.S. Retailer 52-Weeks Ending 2-27-21; Total Store Products; Indexed Total eCommerce Sales (Pick-Up & Delivery) vs. In-Store Source (Middle): IRI Thought Leadership, IRI Grocery Retailer Shopper Loyalty Card Data, Tracked Households. New E-Commerce Shoppers who shopped store only pre-COVID-19 and tried e-commerce during COVID-19. 26 Weeks Ended February 20, 2021 vs. 26 Weeks Ended February 22, 2020. Note: Retailer offers pickup and delivery e-commerce services Source (Right): IRI Thought Leadership, IRI Grocery Retailer Shopper Loyalty Card Data ending 2/21/21, Tracked Households. % $ Share of Category by Shopper Type, L52 Weeks vs. YA Note: Average of 3 CPG Food & Beverage Brands. Retailer offers pickup and delivery eCommerce services. 16

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