Grow & Scale - Improving Sales Effectiveness
Earn Primary Clients | Opportunity to increase engagement of our client base and
diversify our revenue streams
PRODUCT PENETRATION
F18
F23
MARKET
PENETRATION PENETRATION PENETRATION1
PRIORITY INITIATIVES
Tangerine
Chequing
Accounts
36% vs. 52% vs. 94%
VS.
vs. 22% vs. 84%
Credit
Cards
10%
VS.
Investment
Products
6%
VS.
6% vs. 30%
CLIENT
ACQUISITION
Leveraging our advanced
digital marketing engine
to attract substantially
more clients
Enhancing our product
offerings and offer
personalization to
diversify our revenue base
RELATIONSHIP
DEEPENING
Innovative investment
solutions and digital
advice to capture
primacy and grow fees
Provide tools and
education to engage
clients and help them
make sound decisions
MOBILE-FIRST
APPROACH
Lead with mobile as the
primary channel to drive
superior client experience
for all sales & service
Invest in technology and
tools to leverage client
data, remove pain points
and advise clients
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