Banking Lifecycle

RELATIONSHIP ENGAGEMENT - KEY DRIVER Customer productivity HDFC BANK Continuously tap all customer needs through innovative financial product offerings to maximize life-time value Customer (# in mn) 25 44 Customer per average employee (#) Profit per Customer (Rs.) 83 506 526 374 5,327 4,006 2,665 Mar'13 Mar'18 Mar'23 2013 2018 2023 2013 2018 2023 48 HDFC Bank Presentation, May 2023

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