Investor Climate Action and Workplace Activism Insights
WORKPLACE ACTIVISM BECOMES THE NORM
Percent of employees who will take action
I will take action
to produce or motivate
urgently necessary
changes within my
organization
76%
Source: 2021 Edelman Trust Barometer Special Report:
The Belief-Driven Employee
Work within the system
Petition senior management to make changes
Suggest changes to direct manager or HR
Send internal comms to senior management
Take it public
Whistleblowing
Go on strike or work slow-down
Leak internal documents or emails
Social media campaign
Protest outside our offices or factories
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2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. POW_HOW. What would you personally be willing to do in order to produce or motivate what you consider to be
urgently necessary changes within the organization you work for? Pick all that apply. Question asked of those who are an employee (Q43/1). 7-mkt avg. "Will take some action" is a net of attributes 1-
10; "Work within the system" is a net of attributes 1-3; "Take it public" is a net of attributes 4, 5, 7, 8, 9. All data is filtered to be among employees who work for an organization or corporation (Q43/1).
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Edelman
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