Investor Presentaiton

Sun TV Network's Radio Broadcasting Business Well poised to exploit the Radio Renaissance Increasing share of Radio in total ad pie Current share of Radio in total ad pie at ~ 4.5% compared to global average of ~8% Cost effective medium SMEs and local advertisers to drive growth Share of regional advertisers to increase Share to increase from current ~40% to global average of ~60% Phase III to facilitate penetration into tier II & tier III cities Increased national reach, Mumbai II, Jodhpur, Srinagar, & a few more are being added. Positive regulatory reforms to further accelerate growth Content restrictions to be liberalized Ownership of multiple licenses in same city Infrastructure sharing between stations 26

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