Earnings Presentation Q4 FY2023

Digital Media and Entertainment YOUKUÐ Segment Revenue Alibaba Pictures 美國互娱 Quark 夸克 Revenue from our Digital media and entertainment segment in the quarter ended March 31, 2023 was RMB8,273 million (US$1,204 million), an increase of 3%, compared to RMB8,005 million in the same quarter of 2022. Segment Adjusted EBITA Alibaba Digital media and entertainment adjusted EBITA in the quarter ended March 31, 2023 was a loss of RMB1,102 million (US$160 million), compared to a loss of RMB1,966 million in the same quarter of 2022, primarily due to the narrowing of loss from Youku driven by disciplined investment in content and production capability. Year ended March 31, Three months ended March 31, (in RMB Mn, except percentages) 2022 2023 YoY % 2022 2023 Revenue 8,005 8,273 3% 32,272 31,482 YoY % (2)% Adj. EBITA (1,966) (1,102) 44% (4,690) (1,874) 60% Adj. EBITA Margin (25)% (13)% (15)% (6)% Innovation Initiatives and Others Segment Revenue DAMO TMALL GENIE ALIBABA DAMO ACADEMY • Revenue from Innovation initiatives and others was RMB563 million (US$82 million) in the quarter ended March 31, 2023, an increase of 47% compared to RMB384 million in the same quarter of 2022. Segment Adjusted EBITA Innovation initiatives and others adjusted EBITA in the quarter ended March 31, 2023 was a loss of RMB1,830 million (US$267 million), compared to a loss of RMB2,452 million in the same quarter of 2022. Three months ended March 31, Year ended March 31, (in RMB Mn, except percentages) 2022 2023 YoY % 2022 2023 Revenue 384 563 47% 2,841 2,274 YoY % (20)% Adj. EBITA (2,452) (1,830) 25% (7,129) (6,907) 3% Adj. EBITA Margin (639)% (325)% (251)% (304)% 13 13

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