PitchSend

Murugappa Group Corporate Presentation

Key Success Factors Pioneering New Product Development Innovation and differentiation in segments through integrated headlights, anti – slip chain etc. • 53 new models launched - murugappa ঠ Promoting cycling as a lifestyle choice • Adoption of cycling as a life-style choice. Building a cycling community on-ground with Track & Trail stores Leading conversations about cycles and cycling in media Wide-spread network • Network of 8500 dealers across the country Expansion of this format to brands increase BSA HERCULES network and retail the reach of our Vismer Stref BSA HERCULES LADYBIRD ROADEO MACH CITY montra 48

View entire presentation