Company Digitalization and Half-Year Financial Report
Company Digitalization
Continuously promote digital transformation, and comprehensively improve
operational and management efficiency
EV
digitalization empowers
Supply Chain
digitalization empowers
Innovation System
digitalization empowers
Membership Management
digitalization empowers
Channel Operation
•
By utilizing big data technology, Yili is able to integrate information from ranches to
stores to consumers; additionally, a dynamic intelligent decision engine composed of
multiple algorithms is implanted to support efficient collaborative operation of the
supply chain
By applying artificial intelligence technology, an agile innovation system has been
established throughout the entire process from consumer insight to product launch;
this has shortened the product innovation cycle and effectively improved innovation
efficiency and quality
With the help of digital tools, Yili established the "XinHuo Joy Club" membership
platform; By serving user's needs, the company actively carries out nutrition
education and brand interaction, and provides precise membership services to drive
the accelerated growth of milk powder
Relying on digital technology innovation, Yili continuously improves the integrated
operational efficiency of online and offline channels, shortens product delivery cycles,
and reduces supply chain operational costs; Continuously optimizing the delicacy
management system and driving business growth in all aspects
伊利
品质,源于热爱
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