Sustainable Smart Spaces & Wellness @ Home
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Strategy – focus on where to play to ensure
long-term sustainable and profitable growth
Where we
will play
Reinforcing our core
Overview of Arçelik
Arçelik
Expanding our boundaries
(geographies)
Expanding our boundaries
(products)
Building a new engine of
growth
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Continue to strengthen our leading
positions in Turkey, Pakistan,
Bangladesh, European and South
African market
•
Increasing international market share
through organic & inorganic growth
particularly in Asia-Pacific, North
America, Middle East, Europe, India
and Africa
•
Broader range of innovative products
such as smart and connected home
products, health and wellness products
New business models and services
that increase recurring revenue such
as integrated product and service
offerings
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