Cheesecake Factory Investor Presentation Deck

Diversified Growth Engines Expected to Drive 7% Unit Growth Annually Diversified multi- concept across segment, price point, occasion, real estate and labor Leveraging brand power, operational excellence, scale, supply chain and real estate development expertise Anticipated Unit Growth Roadmap¹ Target Size (productive sq. ft.) Targeted Average Unit Volume Targeted Sales/productive sq. ft. Target Long-Term Unit Growth Top-Line Unit Growth Contribution Target Restaurant-Level Margin % Cash Capex Investment Target Cash-on-Cash Return Sales/Investment Ratio heesecake Factory. 7,000 - 10,000 $11M - $12M ~$1,100 ~3% 'Illustrative example of target returns for new restaurant openings ²Average unit volume and steady-state restaurant-level margin typically reached after 3 years of operations -3% ~ 18% $8M+ 20% - 25% Varies NORTH ITALIA 6,000 - 7,000 $7M - $7.5M - $1,200 ~20% + ~2% -18% - 20% ~$4M+ 35% + 2:1 FRC 2 3,500 - 15,000 Avg. $5M - $5.5M ~$1,000 -15% - 20% ~2% -16% - 18% $500/sq. ft. 25% - 30% 2:1 Cheesecake Factory. 22

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