Investor Presentaiton
2. Driving growth via digitally driven, asset-light home-visit segment
Digital demand
generation
Integrated CRM to
provide omni-
channel support
Instant chatbot support
Digital enabled
phlebotomist to
give a seamless
collection
experience
Status tracking and smart
reports in website and app
End-to-end digitally enabled home-visit
Captured via
Metropolis website
and app
Advanced backend
systems to logistics
optimisation
Targeting 15% contribution from digital channels by end of FY22,
increasing to 33% over next 3 years
Capturing Changing Demand
Covid has brought a strong shift in
"At-home" consumption of
healthcare services
METROPOLIS
The Pathology Specialist
Asset Light
Rapid scale up via technology drive
processes + 3rd party network
2
1
Margin accretive
Home Testing enjoys a better
margins profile improving the overall
profitability of the business
3
MARK OF
METROPOLIS
ASSURANCE
Recipe to enter "Bharat"
Expansion into fast growing tier 2/3
cities of India which are still largely
"unorganized"
4
5
Productivity + asset-utilization
Driving demand beyond immediate
catchment area of existing centres
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